About PROX
PROX is an operational infrastructure firm for service businesses with real operational complexity.
What We Do
We design and implement the systems that help service businesses handle inbound communication, client intake, routing, follow-up, and execution coordination at a higher level. Most businesses we work with are growing — but on an operational foundation that was never properly built. The front office is fragmented. CRM is underused. Follow-up is manual. Intake varies by person, not by process. PROX builds the operational layer that fixes that.
How We Work
Every engagement starts with an operational assessment. We map the current structure before recommending anything. We design the system architecture with the client — full visibility into the build plan before implementation begins. We build it. Not a document. Not a recommendation. A working system, handed off with full documentation. We use AI where it adds real operational value — not as a headline, and not where a process design works just as well.
Our Position
PROX sits between operations consulting and implementation. Not an automation agency. Not a chatbot shop. Not a broad digital consultancy. Not a software platform. A firm that builds operational systems — with the process design expertise to make them work and the technical capability to implement them.
You're Right for PROX If:
Operational Complexity Is Real
High communication volume, multiple intake channels, coordination across teams — your operational problems aren't hypothetical.
Growth Is Hitting a Ceiling
The business is scaling but the structure underneath wasn't built for it. More volume means more chaos, not more revenue.
You're Ready to Build
You're past the evaluation stage. You want a working system — not another recommendation, not another tool to figure out yourself.
You Run a Service Business
Accounting firms, financial advisory, immigration, training, professional services — anywhere client coordination is business-critical.
Founder
Renato Souza — 18 years in business and technology management. ERP rollouts, CRM implementations, process design for mid-to-large service businesses. Built and scaled a technology company from the ground up.
That combination — knowing exactly where operational structure breaks down from the inside, and having built a business through the same operational pressure — is what PROX is built on.
He spent years inside complex operations seeing why individual fixes rarely hold. He also experienced firsthand what happens when communication volume outgrows the process, when intake becomes inconsistent, when the team grows but the structure underneath it doesn't.
Based in Orlando, Florida. Every engagement is led directly — no delegation to junior staff, no outsourced execution. Assessment through handoff, senior-led.